Privacy Policy
- Last Updated: March 15, 2026
1. Who We Are
Purevie is a dietary supplement brand operated from 60 Tottenham Court Road, Office 546, Fitzrovia, London, W1T 2EW. For all privacy-related enquiries, contact us at support@purevie.co.uk.
When you purchase from purevie.co.uk or contact us, you may provide us with personal information. This policy explains what we collect, why we collect it, and how we use it.
2. What Information We Collect
When you place an order:
- Name, email address, phone number, and delivery address.
- Payment information, processed securely via our payment provider.
- We never store card details directly.
- Order history.
When you visit our website:
- Browser type, IP address, and pages visited (via cookies, see Section 6)
- Referring website or search term
When you contact us:
- Name
- Email address
- The content of your message
3. How We Use Your Information
- To process and fulfil your order, including sending confirmation and dispatch notifications
- To respond to customer support enquiries
- To send marketing emails, where you have explicitly opted in
- To improve our website and customer experience through anonymised analytics
- To comply with legal obligations
4. How We Share Your Information
We do not sell your personal data. We share limited data only with third parties necessary to deliver our service, including:
- Our payment processor, for secure transaction handling
- Our delivery/shipping partner, for order fulfilment
- Our email platform, for transactional and marketing communications (if opted in)
All third parties are selected carefully and are required to handle your data in compliance with UK GDPR.
5. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate data
- Request deletion of your data
- Object to or restrict how we process your data
- Data portability, receive a copy of your data in a portable format
To exercise any of these rights, contact us at support@purevie.co.uk. We will respond within 30 days.
6. Cookies
Our website uses cookies to operate correctly and to understand how visitors use our site. These include:
- Essential cookies, required for the website and checkout to function (cannot be disabled)
- Analytics cookies, help us understand traffic and user behaviour (can be declined)
- Marketing cookies, used if you have opted in to receive targeted mails (can be declined)
You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
7. Data Retention
We retain your order data for up to 7 years for legal and accounting compliance. Contact enquiries are retained for up to 2 years. You may request deletion at any time, subject to legal retention requirements.
8. Updates to this Cookie Policy
We may update this Cookie Policy periodically to reflect changes in:
- Cookie technologies we use
- Legal or regulatory requirements
- Our business operations and services
- Third-party partnerships
All updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy regularly to stay informed about how we use cookies.
9. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our cookie practices, please contact us:
- Email: support@purevie.co.uk
- Website: https://purevie.co.uk/
- Purevie, 60 Tottenham Court Road, Office 546, Fitzrovia, London, W1T 2EW
We will respond to all legitimate requests within 30 days.